What I'm building
& learning.

I built an AI SMS agent that follows up with leads in 60 seconds, books phone consults, and learns from every conversation. Here's what happened.

I added a self-critique layer to my SMS agent. Every message gets a second opinion from AI before it reaches the lead. Here's what happened.

Every clinic runs in a different market with different CPLs. Here's how I adjusted the optimizer to stop killing good ad sets.

A PPL clinic's ads should have auto-restarted Monday morning. They didn't. Here's how I traced it and what I fixed.

Another agency owner offered to pay $99/mo for access to everything I've built. I said no. Here's why.

I was making decisions based on feelings. So I built a system that runs on data instead. Here's why and what it changed.

I built a system where every AI booking teaches every other clinic. Here's how cross-clinic learning works.